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The importance of social networking in having become a reality in people’s daily lives , not a day goes by without visiting one of us signed socially , and in fact confirms that if you were not part of the social networking sites you lose the best way for direct contact with your clients current or future as it is in and other traditional means of communication company that publishes or deliver her message to the customers of one party , but through social networking sites online you ‘ll receive messages to customers , they are way bilateral communication between the company and the client .
And the role of shopping digital ” in helping businesses to meet the desires of their customers? , And is it an alternative and competitor or complement to the concept of shopping traditional ? Was for” digital world “This meeting with NPR Smith coach and world expert in the field of e-marketing , who visited the city of Sharm el-Sheikh recently sidelines of the first forum of digital marketing , ” which was organized by the Academy of e-marketing under the auspices of the newspaper ” digital world ” , as reviewed and discussed the main ideas for his most famous book in the field of digital marketing “Commission Blockbuster”.
On the role of technology and the Internet revolution to change the concept and style of marketing , said Smith Perhaps the most important results that must be kept in mind that the differences between the current generations beyond the limits of cultural differences and intellectual , while the reality of daily life in the past was paid and greatly affects the marketing field as willing consumers commercial products interact with their lives and fill their leisure time , but the young people today, Internet users prefer marketing that consumes little of their time which certainly explains the growing demand for online shopping compared to what happened in the past .
He said during the training period and over the 3 days I will be providing the latest strategic plans, building mechanisms , according to the latest global theories , also bet on the different expertise and capacity of the audience after the completion of events
He can not be certain that the spread of the concept of “Commission Blockbuster” in the countries of the Middle East “despite the confirmation of some studies that reached billion dollars in 2012 and others Noting the absence of this concept for politicians marketing for many businesses where still consider the topic on that kind of entertainment or integrative for her and did not take any serious steps towards activating the role of e – marketing Oh just the launch of a website can be considered as the most just an electronic catalog of the Foundation does not amount to provide any services for e- shopping .
With regard to the challenges facing e-marketing , said there are many challenges facing the industry e-marketing perhaps the most important lack of specialized human cadres in this new type of marketing and reliance on technology revolution and communications for the acquisition of new customers for businesses and open new markets in front in addition to a lack of confidence some users in websites private information relating to transactions and commercial payment information including personal data relating to card payment, is sensitive information which raises customer concerns on the issue of payment processing mail complex through a network of financial institutions and other intermediaries other , which requires the existence of mechanisms developed to document identity card users , such as electronic authentication service through which banks can confirm the identity of cardholders and thus lower the proportion of fraud and embezzlement.
Clearer than most other challenges the lack of data and specialized research and the absence of an entity or association, or other interested party to support awareness of marketing mail and explain his philosophy in expanding the size of the market available to companies and reduce the cost of marketing campaigns and how to take advantage of it , ” especially for the youth projects and small and medium enterprises ” and contribute to the provision of information and practices necessary organization to ensure the success of this sector, hence the importance of the role played by the ” Academy of e-marketing ” organized the training for this event to spread awareness of the strategic role of e – marketing for the development of the competitiveness of businesses in various fields.
Marketing For mail via smartphones Smith said on companies , institutions and individuals and decision-makers to understand the importance micro to the spread of the Internet and the boom taking place with increasing prevalence of it and smart phones and mobile devices , and the exploitation of these means to activate the Contact advertising with the consumer , and there must be the adoption of digital advertising today an essential part in the company ‘s advertising strategy or the institution concerned , pointing out that digital advertising is a broadcast advertising messages via digital media , especially the Internet, social networks , search engines , and organs such as smart phones and tablet devices and their various applications .
He said the corporate executives and decision-makers , advertising agencies must realize ” the importance micro ” to adopt a ” digital advertising is part of marketing strategies and advertising , to achieve this kind of declaration of the results when they arrive advertising message across Commission Blockbuster different audience last no acquaintances messages in ways that traditional advertising ; and the exploitation of the long time spent per capita use of the Internet and digital tools do not especially mobile devices Commission Blockbuster the laptop or tablet devices and smart phones.
He must be on companies and institutions should not miss marketing opportunities afforded by digital advertising , as I indicated earlier , and enhances the advantages offered by this kind of advertising ; diversity ( video and audio , video or written content ), and interactive feature , especially through social networking , and feature broadcast messages to targeted segments already are moving away from indiscriminate targeting , as well as the speed and access to the user wherever it when they take advantage of the movement of tablets and smartphones as well as on the importance of measuring the return on investment in this kind of advertising.
He stressed that the radical changes taking place in the retail world will affect one way or another on the structure of retail local , especially with the growing base of Internet users and ease the process of online shopping and shipping the products and delivered to the buyer in any place which requires the need for ready stakeholders retail “Union of Chambers of Commerce and the Federation of Industries as well as the Ministries of Trade and Supply , Industry and Foreign Trade , communications and information technology “to put a comprehensive plan aimed at developing community awareness of the importance of e-marketing where noted that the majority of small and medium enterprises lacked qualified staff for the use of technology and hardware maintenance which is difficult to take advantage of these institutions to the concept of online shopping .
Smith confirmed a global digital marketing experts that the Egyptian market has more good opportunities for investment in social networks in light of the growing base of Internet users and mobile phone .